Author Question: The most powerful of all guarantees that promises complete customer satisfaction is the unsolicited ... (Read 182 times)

jon_i · **on:** Jun 28, 2018

The most powerful of all guarantees that promises complete customer satisfaction is the unsolicited guarantee.

Indicate whether the statement is true or false

Question 2

A firm might be expected to initiate a specific research project to supplement the DSS in which of the following
situations?
a. Information is needed on projected inflation rates over the next five years.
b. Information is needed on initial consumer response to the introduction of a new product.
c. Information is needed to evaluate the past performance of one of the company's wholesale distributors.
d. Information is needed to determine next year's goals for the company sales force.
e. Information is needed to forecast demographic needs.