Author Question: The perishability-related strategy that may sometimes be associated with consumer feelings that the ... (Read 44 times)

joe · **on:** Jun 28, 2018

The perishability-related strategy that may sometimes be associated with consumer feelings that the service firm may be attempting to distance itself from consumers is:
A) the use of reservation systems.
B) training public contact personnel.
C) the use of third-parties to conduct service transactions.
D) increasing the amount of consumer participation.
E) training public contact personnel and increasing the amount of consumer participation.

Question 2

Which of the following statements is false?
A) The use of third parties decreases the supply of a service.
B) Reservation systems can be used to alter the demand for services.
C) Customer participation in services may result in some loss of control by the service establishment.
D) The marketing department of service organizations must maintain a much closer relationship with the rest of the organization than what is typical in a goods business.
E) The use of part-time employees increases the supply of a service.