The defection management process includes all of the following steps except:
A) Communicate to employees the importance of retaining current customers and the benefits obtained by reducing defections.
B) Minimize service guarantee payouts.
C) Train employees in defection management.
D) Tie incentives to defection rates.
E) Create switching barriers that discourage defections.
Question 2
Assume a customer planning to purchase a Wii U gaming console made this statement: Given the expense and all the hype about the new Wii U, it ought to be the best gaming console ever made. What type of expectation does this customer have about the Wii U?
A) an ideal expectation
B) a normative expectation
C) an experience-based expectation
D) a minimum tolerable expectation
E) a highly involved expectation
Rules of Impression Management
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