What type of marketing controls consists of unwritten, ...

[mikaylakyoung]

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?
 A) input controls
  B) informal controls
  C) process controls
  D) output controls
  E) formal controls

Question 2

Building goodwill is important to converting new customers to committed lifetime customers.
 
 Indicate whether the statement is true or false

[Ddddd]

Answer to Question 1

B

Answer to Question 2

True