Author Question: What are the drawbacks of listening to customers and assessing customer ... (Read 15 times)

Evvie72 · **on:** Jun 28, 2018

What are the drawbacks of listening to customers and assessing customer satisfaction?

Question 2

A brand has two parts: the brand name and brand mark.

Indicate whether the statement is true or false

sailorcrescent · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Listening to customers does have its faults. Customers often focus on current needs and have a difficult time projecting their needs into the future. Other problems such as social desirability bias, responses made in haste, not fully understanding what is being asked, and not making decisions with real money have led to negative feedback on a variety of products that eventually became huge market success stories.

Answer to Question 2

True