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Author Question: When forming customer expectations, the firm's physical facility acts as a(n): A) enduring service ... (Read 224 times)

SAVANNAHHOOPER23

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on: Jun 28, 2018
When forming customer expectations, the firm's physical facility acts as a(n):
 A) enduring service intensifier.
  B) transitory service intensifier.
  C) explicit service promise.
  D) implicit service promise.
  E) situational factor.

Question 2

Firms using the __________ approach during the decline stage of the product life cycle will gradually reduce marketing expenditures and use a less resource-intensive marketing mix.
 A) divesting
  B) harvesting
  C) repositioning
  D) life extending
  E) balanced


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kswal303

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

B


SAVANNAHHOOPER23

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Reply 2 on: Jun 28, 2018
Excellent

amit

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Reply 3 on: Yesterday
:D TYSM

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