When forming customer expectations, the firm's physical facility ...

[SAVANNAHHOOPER23]

When forming customer expectations, the firm's physical facility acts as a(n):
 A) enduring service intensifier.
  B) transitory service intensifier.
  C) explicit service promise.
  D) implicit service promise.
  E) situational factor.

Question 2

Firms using the __________ approach during the decline stage of the product life cycle will gradually reduce marketing expenditures and use a less resource-intensive marketing mix.
 A) divesting
  B) harvesting
  C) repositioning
  D) life extending
  E) balanced

[kswal303]

Answer to Question 1

D

Answer to Question 2

B

[SAVANNAHHOOPER23]

Gracias!

[patma1981]

Excellent