Author Question: When forming customer expectations, the firm's physical facility acts as a(n): A) enduring service ... (Read 237 times)

SAVANNAHHOOPER23 · **on:** Jun 28, 2018

When forming customer expectations, the firm's physical facility acts as a(n):
A) enduring service intensifier.
B) transitory service intensifier.
C) explicit service promise.
D) implicit service promise.
E) situational factor.

Question 2

Firms using the __________ approach during the decline stage of the product life cycle will gradually reduce marketing expenditures and use a less resource-intensive marketing mix.
A) divesting
B) harvesting
C) repositioning
D) life extending
E) balanced