Steve, a salesperson at Cann Computer Corp, confirms that his prospective customer needs 50 new computers that offer high-quality graphics. During his sales presentation, Steve should:
A) try to convince the buyer by stating that his company's computers do not offer high-quality graphics but are considerably cheap.
B) try to convince the buyer by stating that his company's computers offer high-quality graphics.
C) try to convince the buyer by demonstrating various features of his company's computers other than high-quality graphics.
D) talk about the graphic capabilities of his company's computers and then offer a quantity discount.
E) talk about how the prospective buyer can still be able to work without high-quality graphics.
Question 2
_____ provides a visual representation of the cause-and-effect relationships among the components of a company's strategy.
A) A Strategy Map
B) Market Sensing
C) Customer-Linking
D) Building Blocks
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