Author Question: Once a salesperson has an appointment with a prospect and all the objectives have been established, ... (Read 256 times)

ssal · **on:** Jun 28, 2018

Once a salesperson has an appointment with a prospect and all the objectives have been established, the salesperson should:
A) record specific information on the prospect, such as the company name and key decision makers.
B) introduce him or herself and familiarize the prospect with the salesperson's company.
C) proceed with questions designed to assess the prospect's situation.
D) send the sales agenda to the customer.
E) appeal to the prospect's primary buying motive by presenting the product's benefits.

Question 2

Important implementation skills for marketers include interacting, allocating, and monitoring.

Indicate whether the statement is true or false