Author Question: Karen is a salesperson for an automobile company. She believes that the best way for her potential ... (Read 124 times)

WWatsford · **on:** Jun 28, 2018

Karen is a salesperson for an automobile company. She believes that the best way for her potential and existing customers to know about the products she is selling is by seeing those products in person and seeing exactly what the products can and cannot do. Which of the following would probably be her best method of prospecting?
A) Advertising inquiries
B) Inbound telemarketing
C) Trade shows
D) Cold calling
E) Directories

Question 2

When compared to a traditional selling focus, a key account selling focus is different in which of the following ways?
A) Uses a longer-term time horizon.
B) Wants to lower customer's total costs.
C) Individual salesperson is primary link to customer organization.
D) All of the answer choices.
E) Both uses a longer-term time horizon and wants to lower customer's total costs.