Harry is a salesperson for Luxa, a car company. During sales dialogues with potential customers, Harry usually talks about Luxa being a premium car company that is extremely popular among the wealthiest people in the world. Harry does this to:
A) appeal to his customers' emotional buying motives.
B) appeal to his customers' rational buying motives.
C) state the benefits of buying a Luxa car.
D) get another appointment from his customers.
E) state his sales agenda to the customers.
Question 2
The Balanced Scorecard measures performance from a learning and growth perspective.
Indicate whether the statement is true or false
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