Author Question: Differentiation approaches such as competence, courtesy, reliability, and responsiveness are forms ... (Read 37 times)

panfilo · **on:** Jun 28, 2018

Differentiation approaches such as competence, courtesy, reliability, and responsiveness are forms of _____ differentiation.
A) product
B) personnel
C) image
D) service
E) satisfaction

Question 2

Microsoft's Windows platform dominates the market for personal computer operating systems. By continuously upgrading and stretching the technology underlying its Windows system, Microsoft is pursuing a strategy of:
A) customer intimacy.
B) product leadership.
C) operational excellence.
D) total quality management.
E) technological leadership.