Author Question: Salespeople begin working with a prospect at the far end of the intimate zone. Indicate whether the ... (Read 36 times)

jake · **on:** Jun 28, 2018

Salespeople begin working with a prospect at the far end of the intimate zone.

Indicate whether the statement is true or false

Question 2

In formulating advertising messages, the business marketer should:
A) emphasize product and technical specifications.
B) identify general buying criteria of importance to a range of buying center members.
C) use color and illustrations sparingly.
D) both emphasize product and technical specifications and identify general buying criteria of importance to a range of buying center members.
E) none of the answer choices.