Author Question: Which of the following strategies leads to an effective sales presentation? A) Retaining the product ... (Read 124 times)

cartlidgeashley

  • Hero Member
  • *****
  • Posts: 572
Which of the following strategies leads to an effective sales presentation?
 A) Retaining the product offering being proposed even if it is different from buyer's needs
  B) Giving equal importance to all the attributes irrespective of their importance weights
  C) Altering the buyer's beliefs about the proposed offerings when the buyer underestimates the product
  D) Avoiding calling attention to neglected attributes
  E) Refraining from altering the buyer's beliefs about the competitor's offerings even when the buyer overestimates the competitor's product

Question 2

A skimming strategy is appropriate when:
 A) there is high price elasticity of demand.
  B) strong threat of imminent competition.
  C) the firm has a distinctly new product in a monopoly period.
  D) All of the answer choices.
  E) both strong threat of imminent competition and the firm has a distinctly new product in a monopoly period.



bblaney

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

C

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Did you know?

Your heart beats over 36 million times a year.

For a complete list of videos, visit our video library