Which of the following strategies leads to an effective sales presentation?
A) Retaining the product offering being proposed even if it is different from buyer's needs
B) Giving equal importance to all the attributes irrespective of their importance weights
C) Altering the buyer's beliefs about the proposed offerings when the buyer underestimates the product
D) Avoiding calling attention to neglected attributes
E) Refraining from altering the buyer's beliefs about the competitor's offerings even when the buyer overestimates the competitor's product
Question 2
A skimming strategy is appropriate when:
A) there is high price elasticity of demand.
B) strong threat of imminent competition.
C) the firm has a distinctly new product in a monopoly period.
D) All of the answer choices.
E) both strong threat of imminent competition and the firm has a distinctly new product in a monopoly period.
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