Author Question: When a buyer's desired state and the actual state are at the same level, the buyer is not motivated ... (Read 70 times)

robinn137 · **on:** Jun 28, 2018

When a buyer's desired state and the actual state are at the same level, the buyer is not motivated to make a purchase.

Indicate whether the statement is true or false

Question 2

When introducing a new product in which it is not clear as to what price to charge initially, price skimming may be a good idea.

Indicate whether the statement is true or false