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Author Question: The degree of tangible-intangible dominance of an industrial offering refers to the: A) simultaneous ... (Read 177 times)

itsmyluck

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on: Jun 28, 2018
The degree of tangible-intangible dominance of an industrial offering refers to the:
 A) simultaneous production and consumption of the service.
  B) variability in the quality of the service.
  C) perishability of the offering.
  D) non-ownership of the service purchased.
  E) relative importance accorded, by the buyer, to tangible versus intangible elements.

Question 2

Simultaneous production and consumption is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
 A) planning capacity on the basis of peak demand
  B) buyer-seller interaction requires that the service be done right
  C) focusing promotion on the advantages of non-ownership
  D) using pricing and promotion to even out demand peaks and valleys
  E) developing systems that minimize deviations and human error


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Rilsmarie951

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

B


itsmyluck

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Reply 2 on: Jun 28, 2018
Wow, this really help

hollysheppard095

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Reply 3 on: Yesterday
Excellent

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