Author Question: The degree of tangible-intangible dominance of an industrial offering refers to the: A) simultaneous ... (Read 176 times)

itsmyluck · **on:** Jun 28, 2018

The degree of tangible-intangible dominance of an industrial offering refers to the:
A) simultaneous production and consumption of the service.
B) variability in the quality of the service.
C) perishability of the offering.
D) non-ownership of the service purchased.
E) relative importance accorded, by the buyer, to tangible versus intangible elements.

Question 2

Simultaneous production and consumption is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
A) planning capacity on the basis of peak demand
B) buyer-seller interaction requires that the service be done right
C) focusing promotion on the advantages of non-ownership
D) using pricing and promotion to even out demand peaks and valleys
E) developing systems that minimize deviations and human error