The degree of tangible-intangible dominance of an industrial ...

[itsmyluck]

The degree of tangible-intangible dominance of an industrial offering refers to the:
 A) simultaneous production and consumption of the service.
  B) variability in the quality of the service.
  C) perishability of the offering.
  D) non-ownership of the service purchased.
  E) relative importance accorded, by the buyer, to tangible versus intangible elements.

Question 2

Simultaneous production and consumption is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.
 A) planning capacity on the basis of peak demand
  B) buyer-seller interaction requires that the service be done right
  C) focusing promotion on the advantages of non-ownership
  D) using pricing and promotion to even out demand peaks and valleys
  E) developing systems that minimize deviations and human error

[Rilsmarie951]

Answer to Question 1

E

Answer to Question 2

B

[itsmyluck]

Gracias!

[atrochim]

TYSM