Author Question: The percentage of organizational buyers who have a positive image of a company minus the buyer with ... (Read 104 times)

s.tung · **on:** Jun 28, 2018

The percentage of organizational buyers who have a positive image of a company minus the buyer with a negative opinion is called:
A) brand attitude.
B) brand equity.
C) a strong brand
D) none of the answer choices

Question 2

In stage three of the quality movement attention shifts:
A) from zero defects in products to zero defections in customers.
B) to customer loyalty.
C) to the conformance to standards or success in meeting specifications.
D) both from zero defects in products to zero defections in customers and to customer loyalty.
E) both from zero defects in products to zero defections in customers and to the conformance to standards or success in meeting specifications.