The element of customer interface that refers to the knowledge captured from customers and the degree to which this information is used to provide enhanced value to the customer is:
A) fulfillment and support.
B) information and insight.
C) relationship dynamics.
D) pricing structure.
Question 2
The element of customer interface that refers to the channels a business marketing firm uses to reach customers and the level of service it provides is:
A) fulfillment and support.
B) information and insight.
C) relationship dynamics.
D) pricing structure.
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