The composition or functional area representation of the marketing strategy center:
A) is strictly prescribed by the organizational chart.
B) evolves during the strategy development process.
C) varies from one strategy situation to another.
D) all of the answer choices
E) both evolves during the strategy development process and varies from one strategy situation to another.
Question 2
Conflict often divides participants in the strategy formulation process. Conflict most often emerges from:
A) bickering within a single functional area.
B) issues surrounding sales territories.
C) turf issues.
D) thought-world differences.
E) both turf issues and thought-world differences.
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