Each time a customer interacts with a member of the selling organization it is referred to as a moment of truth.
Indicate whether the statement is true or false
Question 2
Which of the following are reasons for business marketers to employ relationship marketing activities?
A) Loyal customers are far more profitable than price sensitive customers.
B) Having strong relationships with customers can be hard for competitors to understand or duplicate.
C) Both loyal customers are far more profitable than price sensitive customers and having strong relationships with customers can be hard for competitors to understand or duplicate are true.
D) None of the answer choices.
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