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Author Question: An open communication line is critical if salespeople are to build a long-term relationship with ... (Read 87 times)

OSWALD

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An open communication line is critical if salespeople are to build a long-term relationship with their customers.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements about transactional relationships is(are) true?
 A) Customers emphasize a transactional orientation when the purchase is viewed as less important to the organization.
  B) Customers prefer a transactional relationship when the market is dynamic (for example, rapidly-changing technology).
  C) Transactional relationships are more likely to involve operational linkages.
  D) all of the answer choices



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manuelcastillo

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Answer to Question 1

T

Answer to Question 2

A





 

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