Author Question: What should the salesperson do once he/she has answered all the buyer's questions and has resolved ... (Read 63 times)

SGallaher96 · **on:** Jun 28, 2018

What should the salesperson do once he/she has answered all the buyer's questions and has resolved resistance issues that have come up during the presentation?
a. Ask the buyer to make a purchase
b. Summarize the pertinent buying signals
c. Check to make sure all needs have been addressed
d. Attempt to get another appointment with the buyer
e. None of the above

Question 2

Which of the following characteristics of business customers is true?
A) A single purchase by a business customer is typically larger than that of an individual consumer.
B) Demand for industrial products is derived from ultimate demand for consumer products.
C) Relationships between business marketers tend to be close and enduring.
D) All of the characteristics are true.
E) Both a single purchase by a business customer is typically larger than that of an individual consumer and demand for industrial products is derived from ultimate demand for consumer products.