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Author Question: Wayne Enterprises was interested in finding out why customers were unable to effectively use its ... (Read 62 times)

HCHenry

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on: Jun 28, 2018
Wayne Enterprises was interested in finding out why customers were unable to effectively use its product. Unable to understand this, the marketing manager invited 25 customers to its headquarters where these customers were observed using the product. This is an example of collecting ________ data.
 a. secondary
 b. primary
 c. probability
 d. non-probability

Question 2

Which of the following forms of locating prospects brings the prospect to the salesperson?
 a. Centers of influence
  b. Outbound telemarketing
  c. Tradeshows
  d. Noncompeting salespeople
  e. Cold canvassing


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Meganchabluk

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

C


HCHenry

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Reply 2 on: Jun 28, 2018
Gracias!

blakcmamba

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Reply 3 on: Yesterday
Excellent

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