Sue reviewed Consumer Reports and Kelley Blue Book before buying her first car. These sources are examples of ________data.
a. primary
b. secondary
c. research
d. tertiary
Question 2
Karen is a salesperson for a large industrial equipment company. Most of her existing and potential customers are geographically dispersed across North America. Which of the following would probably be her best method of prospecting?
a. Cold Canvassing
b. Trade Shows
c. Observation
d. Centers of influence
e. Industrial Customer Ranking Protocol