Author Question: Stanley wants to identify groups of consumers based on their behaviors and attitudes toward ... (Read 45 times)

ARLKQ · **on:** Jun 28, 2018

Stanley wants to identify groups of consumers based on their behaviors and attitudes toward environmentalism. Which multivariate statistical technique is appropriate?
a. regression analysis
b. ANOVA
c. cluster analysis
d. structural equations modeling

Question 2

The makers of DynaBrite toothpaste are hoping to expand their customer base to include younger consumers in the 18-24 age group. They are hoping to advertise in magazines read by this age group, so in order to determine which magazines best meet their desired profile, they should acquire ________ for several magazines.
a. rate cards
b. media kits
c. sales histories
d. copies

djpooyouma · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

c

Answer to Question 2

b

ARLKQ · **Reply 2 on:** Jun 28, 2018

Gracias!

momolu

Excellent

Author Question: Stanley wants to identify groups of consumers based on their behaviors and attitudes toward ... (Read 45 times)

ARLKQ

Stanley wants to identify groups of consumers based on their behaviors and attitudes toward ...

Related Topics

Need homework help now?

djpooyouma

Stanley wants to identify groups of consumers based on their behaviors and attitudes toward ...

ARLKQ

momolu