Author Question: Stanley wants to identify groups of consumers based on their behaviors and attitudes toward ... (Read 78 times)

ARLKQ · **on:** Jun 28, 2018

Stanley wants to identify groups of consumers based on their behaviors and attitudes toward environmentalism. Which multivariate statistical technique is appropriate?
a. regression analysis
b. ANOVA
c. cluster analysis
d. structural equations modeling

Question 2

The makers of DynaBrite toothpaste are hoping to expand their customer base to include younger consumers in the 18-24 age group. They are hoping to advertise in magazines read by this age group, so in order to determine which magazines best meet their desired profile, they should acquire ________ for several magazines.
a. rate cards
b. media kits
c. sales histories
d. copies