If a researcher examines respondents' scores on two interval variables for which a measure was taken for each respondent on both variables, which test is appropriate?
a. paired-samples t-test
b. cluster analysis
c.
d. ANOVA
Question 2
An ad for car insurance runs every night during your favorite prime-time shows for six weeks. After the first week, the jingle We've got your car in our hands starts to get old. This would be an example of what advertising phenomenon?
a. decreased weight
b. wearing out
c. heuristic appeals
d. ad inference
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