Author Question: A brand positioned in terms of symbolic needs attempts to provide solutions to consumers' current ... (Read 97 times)

ts19998

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A brand positioned in terms of symbolic needs attempts to provide solutions to consumers' current problems.
 
 Indicate whether the statement is true or false

Question 2

A customer-oriented sales approach employs truthful, but manipulative, tactics to satisfy the long-term needs of both the customer and the selling firm.
 
 Indicate whether the statement is true or false



britb2u

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Answer to Question 1

false

Answer to Question 2

F



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