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Author Question: Rob is concerned about one of the products he manages. Sales have declined recently so he begins an ... (Read 73 times)

fbq8i

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on: Jun 28, 2018
Rob is concerned about one of the products he manages. Sales have declined recently so he begins an intensive promotional campaign. What is his overall promotional objective?
 a. Increase selective demand
 b. Provide information
 c. Stabilize sales
 d. Increase primary demand

Question 2

A classic example of an interval scale is a Fahrenheit temperature scale.
 
 Indicate whether the statement is true or false


yeungji

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

true


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