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Author Question: Which of the following is a use of test-marketing? a. Forecasting the success of a newly developed ... (Read 28 times)

bobypop

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on: Jun 28, 2018
Which of the following is a use of test-marketing?
 a. Forecasting the success of a newly developed product.
 b. Testing hypotheses about different options for marketing mix elements.
 c. Identifying weaknesses in product designs or marketing strategies.
 d. All of these choices.

Question 2

At your firm, managers get together each July and decide how much money each subunit will receive for their annual budget. This practice is referred to as:
 a. just-in-time budgeting.
 b. bottom-up budgeting.
 c. bottom up/top down budgeting process.
 d. top-down budgeting.


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LP

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


bobypop

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Reply 2 on: Jun 28, 2018
Excellent

T4T

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Reply 3 on: Yesterday
Gracias!

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