Author Question: Which of the following is a use of test-marketing? a. Forecasting the success of a newly developed ... (Read 61 times)

bobypop · **on:** Jun 28, 2018

Which of the following is a use of test-marketing?
a. Forecasting the success of a newly developed product.
b. Testing hypotheses about different options for marketing mix elements.
c. Identifying weaknesses in product designs or marketing strategies.
d. All of these choices.

Question 2

At your firm, managers get together each July and decide how much money each subunit will receive for their annual budget. This practice is referred to as:
a. just-in-time budgeting.
b. bottom-up budgeting.
c. bottom up/top down budgeting process.
d. top-down budgeting.