When consumers choose a new offering as a replacement for another ...

[bobbie]

When consumers choose a new offering as a replacement for another product offered by the same company, this is called operationalization.
 
 Indicate whether the statement is true or false

Question 2

In top-down budgeting, senior management decides how much budget dollars each subunit of the company receives.
 
 Indicate whether the statement is true or false

[spencer.martell]

Answer to Question 1

false

Answer to Question 2

true

[bobbie]

Thanks for the timely response, appreciate it

[dantucker]

Excellent