Author Question: When consumers choose a new offering as a replacement for another product offered by the same ... (Read 44 times)

bobbie · **on:** Jun 28, 2018

When consumers choose a new offering as a replacement for another product offered by the same company, this is called operationalization.

Indicate whether the statement is true or false

Question 2

In top-down budgeting, senior management decides how much budget dollars each subunit of the company receives.

Indicate whether the statement is true or false