Author Question: To perform this task, Jerrilyn needs to understand the differences among current customers, ... (Read 74 times)

james0929

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To perform this task, Jerrilyn needs to understand the differences among current customers, non-users, and ideal customers. What task is she performing?
 a. segmenting
  b. targeting
  c. positioning
  d. collaborating

Question 2

Cluster analysis identifies objects or individuals that are similar to one another in some respect.
 
 Indicate whether the statement is true or false



cuttiesgirl16

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Answer to Question 1

a

Answer to Question 2

T



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