This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Describe the differences among a product-oriented firm, a production-oriented firm, and a ... (Read 64 times)

Mimi

  • Hero Member
  • *****
  • Posts: 542
on: Jun 28, 2018
Describe the differences among a product-oriented firm, a production-oriented firm, and a marketing-oriented firm and explain the role that marketing research plays in each.

Question 2

Shorter surveys enhance response rates.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Anna

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 28, 2018
Answer to Question 1

A product-oriented firm prioritizes decision making in a way that emphasizes technical superiority in the product. A production-oriented firm prioritizes efficiency and effectiveness of the production processes in making decisions. In both of these orientations, marketing research may take a backseat. In contrast, marketing research is a primary tool enabling implementation of a marketing orientation. A marketing-oriented firm must: (1) be customer-oriented, (2) emphasize long-run profitability rather then short-term profits or sales volume, and (3) adopt a cross-functional perspective.

Answer to Question 2

True


Mimi

  • Member
  • Posts: 542
Reply 2 on: Jun 28, 2018
:D TYSM

matt95

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

The strongest synthetic topical retinoid drug available, tazarotene, is used to treat sun-damaged skin, acne, and psoriasis.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

The production of transgenic crops The production of transgenic crops
Table 6.1 illustrates the main regime types and their differences. It breaks the regimes into four Table 6.1 illustrates the main regime types and their differences. It breaks the regimes into four
Neck stretch. Rest the receiver’s head on the palm of your right hand, taking a firm hold on the ... Neck stretch. Rest the receiver’s head on the palm of your right hand, taking a firm hold on the ...
Possible Sources of Differences in Output per Worker Possible Sources of Differences in Output per Worker
Find the derivative using the product rule Find the derivative using the product rule
Ethylene Production During Strawberry Ripening Ethylene Production During Strawberry Ripening
Video: Glucagon (glycogenolysis and gluconeogenesis)

For a complete list of videos, visit our video library