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Author Question: Describe the differences among a product-oriented firm, a production-oriented firm, and a ... (Read 54 times)

Mimi

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on: Jun 28, 2018
Describe the differences among a product-oriented firm, a production-oriented firm, and a marketing-oriented firm and explain the role that marketing research plays in each.

Question 2

Shorter surveys enhance response rates.
 a. True
  b. False
 Indicate whether the statement is true or false


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Anna

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A product-oriented firm prioritizes decision making in a way that emphasizes technical superiority in the product. A production-oriented firm prioritizes efficiency and effectiveness of the production processes in making decisions. In both of these orientations, marketing research may take a backseat. In contrast, marketing research is a primary tool enabling implementation of a marketing orientation. A marketing-oriented firm must: (1) be customer-oriented, (2) emphasize long-run profitability rather then short-term profits or sales volume, and (3) adopt a cross-functional perspective.

Answer to Question 2

True


Mimi

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

debra928

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Reply 3 on: Yesterday
:D TYSM

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