This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Describe the differences among a product-oriented firm, a production-oriented firm, and a ... (Read 67 times)

Mimi

  • Hero Member
  • *****
  • Posts: 542
on: Jun 28, 2018
Describe the differences among a product-oriented firm, a production-oriented firm, and a marketing-oriented firm and explain the role that marketing research plays in each.

Question 2

Shorter surveys enhance response rates.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Anna

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 28, 2018
Answer to Question 1

A product-oriented firm prioritizes decision making in a way that emphasizes technical superiority in the product. A production-oriented firm prioritizes efficiency and effectiveness of the production processes in making decisions. In both of these orientations, marketing research may take a backseat. In contrast, marketing research is a primary tool enabling implementation of a marketing orientation. A marketing-oriented firm must: (1) be customer-oriented, (2) emphasize long-run profitability rather then short-term profits or sales volume, and (3) adopt a cross-functional perspective.

Answer to Question 2

True


Mimi

  • Member
  • Posts: 542
Reply 2 on: Jun 28, 2018
Excellent

ghepp

  • Member
  • Posts: 361
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Production efficiency. Production efficiency.
projections of future oil production projections of future oil production
Age Differences in Attention to a Puppet Show Video Age Differences in Attention to a Puppet Show Video
Block Diagram of a High Concentrate Nitric Acid System for Dual-Stage Pressure Production of Nitric Block Diagram of a High Concentrate Nitric Acid System for Dual-Stage Pressure Production of Nitric
Differences in how we display gender often lie below our awareness. How males and females use social ... Differences in how we display gender often lie below our awareness. How males and females use social ...
The production of electricity from coal is inefficient The production of electricity from coal is inefficient
Video: Introduction to Sickle Cell Anemia

For a complete list of videos, visit our video library