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Author Question: MRPII will not allow an organization to integrate financial planning with operations and logistics. ... (Read 22 times)

madam-professor

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on: Jun 28, 2018
MRPII will not allow an organization to integrate financial planning with operations and logistics.
 
 Indicate whether the statement is true or false

Question 2

What marketing goals are sought from advertising campaigns?


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uniquea123

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

There are many goals from advertising campaigns. One popular model of goals is Attention, Interest, Desire, Action (AIDA). The flow is as follows: Get the ad recipients' attention, pique their interest, see if you can attract them to the brand, and induce a purchase or intention to purchase.
Marketing goals typically fall into one of the following three categories:
1 . Cognition: Increase awareness and knowledge about the brand.
2 . Affect: Enhance attitudes and positive associations about the brand.
3 . Behavior: Encourage more buying of the brand.


madam-professor

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Reply #2 on: Jun 28, 2018
Thank you


uniquea123

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Reply #3 on: Jun 28, 2018
No problemo


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