Author Question: When describing their ability to measure the effectiveness of Internet marketing most marketers say ... (Read 52 times)

kodithompson

  • Hero Member
  • *****
  • Posts: 566
When describing their ability to measure the effectiveness of Internet marketing most marketers say they are:
 a. confident they are measuring ROI effectively.
  b. working to improve their measurement capabilities.
  c. not satisfied with the commercial metrics platforms.
  d. None of these is correct.

Question 2

The best description of Key Performance Indicators (KPIs) is:
 a. metrics that measure how the business is performing against objectives.
  b. KPIs are collected using a special type of web bot.
  c. KPIs are focused only on sales objectives.
  d. All of these are correct.



raili21

  • Sr. Member
  • ****
  • Posts: 324
Answer to Question 1

b

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Alzheimer's disease affects only about 10% of people older than 65 years of age. Most forms of decreased mental function and dementia are caused by disuse (letting the mind get lazy).

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

For a complete list of videos, visit our video library