Author Question: When describing their ability to measure the effectiveness of Internet marketing most marketers say ... (Read 51 times)

kodithompson

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When describing their ability to measure the effectiveness of Internet marketing most marketers say they are:
 a. confident they are measuring ROI effectively.
  b. working to improve their measurement capabilities.
  c. not satisfied with the commercial metrics platforms.
  d. None of these is correct.

Question 2

The best description of Key Performance Indicators (KPIs) is:
 a. metrics that measure how the business is performing against objectives.
  b. KPIs are collected using a special type of web bot.
  c. KPIs are focused only on sales objectives.
  d. All of these are correct.



raili21

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Answer to Question 1

b

Answer to Question 2

a



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