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Author Question: When describing their ability to measure the effectiveness of Internet marketing most marketers say ... (Read 111 times)

kodithompson

  • Hero Member
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  • Posts: 566
on: Jun 28, 2018
When describing their ability to measure the effectiveness of Internet marketing most marketers say they are:
 a. confident they are measuring ROI effectively.
  b. working to improve their measurement capabilities.
  c. not satisfied with the commercial metrics platforms.
  d. None of these is correct.

Question 2

The best description of Key Performance Indicators (KPIs) is:
 a. metrics that measure how the business is performing against objectives.
  b. KPIs are collected using a special type of web bot.
  c. KPIs are focused only on sales objectives.
  d. All of these are correct.


raili21

  • Sr. Member
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  • Posts: 324
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

a


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