Author Question: The appeal of direct marketing to marketers is the ease with which they can measure results, most ... (Read 89 times)

Coya19@aol.com

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The appeal of direct marketing to marketers is the ease with which they can measure results, most often by calculating cost per program (CPP).
 
 Indicate whether the statement is true or false

Question 2

Applications of Big Data in the real world might include which of the following?
 a. Improving customer retention rates
  b. Dealing with negative word of mouth
  c. Creating personalized promotions
  d. All of these are valid applications of Big Data.
  e. Only b and c are valid examples of Big Data.



Jane

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Answer to Question 1

F

Answer to Question 2

d



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