Why is time watched an important video metric?
a. The longer a video plays, the more ads the user will see.
b. The metrics tracker might miss the impression if the video is closed too soon.
c. When a user closes the video early, it usually means that he or she has a negative impression of the brand.
d. A user who closes the video early might miss the call to action.
Question 2
The type of cookie that remains on a user's computer for a specified period of time is called:
a. a session cookie.
b. a persistent cookie.
c. a first-party cookie.
d. No cookie remains on a computer longer than a single website visit.
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