Author Question: A gum manufacturer wants to determine whether blue packaging or red packaging is preferred. The ... (Read 85 times)

Lisaclaire · **on:** Jun 28, 2018

A gum manufacturer wants to determine whether blue packaging or red packaging is preferred. The company performs a sales test by introducing red packages into a random sample of ten stores, and blue packages are introduced in an independent, random sample of ten stores. The technique most appropriate for analyzing the data is
a. a paired sample t-test for means.
b. the Spearman rank-order correlation analysis.
c. regression analysis.
d. an independent samples t-test for means.
e. correlation analysis.

Question 2

Social CRM requires that a firm be active on all available social media platforms.
a. True
b. False
Indicate whether the statement is true or false