A gum manufacturer wants to determine whether blue packaging or ...

[Lisaclaire]

A gum manufacturer wants to determine whether blue packaging or red packaging is preferred. The company performs a sales test by introducing red packages into a random sample of ten stores, and blue packages are introduced in an independent, random sample of ten stores. The technique most appropriate for analyzing the data is
 a. a paired sample t-test for means.
  b. the Spearman rank-order correlation analysis.
  c. regression analysis.
  d. an independent samples t-test for means.
  e. correlation analysis.

Question 2

Social CRM requires that a firm be active on all available social media platforms.
 a. True
  b. False
 Indicate whether the statement is true or false

[EAN94]

Answer to Question 1

d

Answer to Question 2

False

[Lisaclaire]

Thanks for the timely response, appreciate it

[tranoy]

Excellent