Author Question: List and describe the four general recommendations given to marcom practitioners for making ... (Read 110 times)

nenivikky · **on:** Jun 28, 2018

List and describe the four general recommendations given to marcom practitioners for making appropriate environmental claims.

Question 2

A frequency analysis is useful for
a. locating blunders.
b. determining the empirical distribution of the variable in question.
c. determining the relationship between two variables.
d. Both a and b are correct.
e. None of these are correct.

xthemafja · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

1 . Make Specific Claims. This guideline is intended to prevent marketing communicators from using meaningless claims such as environmentally friendly or safe for the environment.. The use of specific environmental claims enables consumers to make informed choices, reduces the likelihood that claims will be misinterpreted, and minimizes the chance that consumers will think that a product is more environmentally friendly that it actually is.
2 . Reflect Current Disposal Options. This recommendation is directed at preventing environmental claims that are technically accurate but practically unrealizable due to local trash disposal practices. For example, it would misleading to claim something is degradable when, in fact, it is not due to how trash is disposed of.
3 . Make Substantive Claims. Some marketing communicators use trivial and irrelevant environmental claims to convey the impression that a promoted brand is environmentally sound.
4 . Make Supportable Claims. Environmental claims should be supported by competent and reliable scientific evidence.

Answer to Question 2

d