Author Question: Marketing communicators in their various capacities rarely are faced with decisions that have ... (Read 73 times)

kshipps · **on:** Jun 28, 2018

Marketing communicators in their various capacities rarely are faced with decisions that have ethical ramifications.

Indicate whether the statement is true or false

Question 2

Which of the following is FALSE?
a. New sources of nonsampling error are being discovered all the time.
b. A large sample is much more likely to produce a valid result than a small sample is.
c. Total error, rather than any single type of error, is the key in a research investigation.
d. Sampling error can be estimated.
e. Nonsampling error is usually more troublesome than sampling error.