Author Question: Name and describe the four categories of P-O-P materials.[br][br][b][color=#9E3EA8]Question ... (Read 116 times)

nramada · **on:** Jun 28, 2018

Name and describe the four categories of P-O-P materials.

Question 2

While collecting data by conducting personal interviews in homes, Jake interviews the most accessible individual within the household, rather than using random selection. This increases the potential of
a. sampling error.
b. response bias.
c. nonresponse error.
d. office error.
e. Both a and b are correct.

brbarasa · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Industry officials classify P-O-P materials into four categories:
1 . Permanent displays. These are displays intended for use for six months or more.
2 . Semipermanent displays. These have an intended lifespan of less than six months but more than two months.
3 . Temporary displays. These are designed for fewer than two months' usage.
4 . In-store media. In-store media include advertising and promotion materials, such as in-store radio and TV advertising, shopping cart advertisements, shelf talkers, floor graphics, coupon dispensers, and other in-store materials.

Answer to Question 2

e