Name and describe the four categories of POP ...

[evelyn o bentley]

Name and describe the four categories of POP materials.

Question 2

GfK Mediamark Research Inc _____.
 a. provides cost per thousand information for magazines
  b. measures effectiveness of billboard advertising
  c. measures effectiveness of point-of-purchase materials
  d. provides information on advertising to children
  e. measures the effectiveness of music on retail shoppers

[kswal303]

Answer to Question 1

Industry officials classify POP materials into four categories:
1 . Permanent displays. These are displays intended for use for six months or more.
2 . Semipermanent displays. These have an intended lifespan of less than six months but more than two months.
3 . Temporary displays. These are designed for fewer than two months' usage.
4 . In-store media. In-store media include advertising and promotion materials, such as in-store radio and TV advertising, shopping cart advertisements, shelf talkers, floor graphics, coupon dispensers, and other in-store materials.

Answer to Question 2

a

[evelyn o bentley]

Thanks for the timely response, appreciate it

[covalentbond]

Excellent