Author Question: Name and describe the four categories of POP materials.[br][br][b][color=#165FFA]Question ... (Read 139 times)

evelyn o bentley · **on:** Jun 28, 2018

Name and describe the four categories of POP materials.

Question 2

GfK Mediamark Research Inc _____.
a. provides cost per thousand information for magazines
b. measures effectiveness of billboard advertising
c. measures effectiveness of point-of-purchase materials
d. provides information on advertising to children
e. measures the effectiveness of music on retail shoppers

kswal303 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Industry officials classify POP materials into four categories:
1 . Permanent displays. These are displays intended for use for six months or more.
2 . Semipermanent displays. These have an intended lifespan of less than six months but more than two months.
3 . Temporary displays. These are designed for fewer than two months' usage.
4 . In-store media. In-store media include advertising and promotion materials, such as in-store radio and TV advertising, shopping cart advertisements, shelf talkers, floor graphics, coupon dispensers, and other in-store materials.

Answer to Question 2

a